NorthStar
Product design
A more considered way to move between the cities that shape a life.
NorthStar is a future-rail concept that asks a simple question: what if an intercity journey felt as intentional as the destination?
The starting point
Too far to drive. Too close to fly. Too important to feel like an afterthought.
The Windsor to Québec corridor connects cities with a huge amount of cultural, economic, and personal exchange. Yet moving through it can still feel fragmented and designed around schedules rather than people.
NorthStar explores rail as a connected service: one that helps someone choose, prepare, travel, and arrive with more confidence and less friction.
The route
The journey is more than the line between two cities.
The route view gives the concept a physical centre of gravity, connecting places, time, and the experience in between.
Questions on the route
Designing for a whole travel day, not just the booking.
- 01
Begin with the reason for the trip. The first interaction is not a timetable. It is a way to choose a journey around timing, energy, and intent.
- 02
Let the route do some of the explaining. A calm, spatial view gives a traveller a sense of where they are before they arrive. Progress becomes part of the experience.
- 03
Carry one idea from booking to arrival. One visual language across planning, boarding, and travel, so the day feels connected instead of assembled from separate tools.
A system in motion
Calm enough for travel. Clear enough for the next decision.
Deep blue creates a sense of containment. Signal red appears only when attention or motion needs a focal point.
Screens
My contribution
Making a future service feel coherent before it exists.
NorthStar was a chance to work across the service, not a single booking screen: establish the point of view, map the journey, and build an interface system that makes the concept feel internally consistent.
- 01
Experience framing Shaped the concept around the moments before, during, and after a trip.
- 02
Interaction design Designed the core flows, transitions, and information hierarchy in Figma.
- 03
System design Built a visual language that holds planning, travel, and arrival together.
